NCAA passes temporary name, image and likeness rule for student-athletes

The NCAA passed a landmark rule in favor of name, image and likeness Wednesday evening. 

On the eve of when a number of states (North Carolina was not one of them) would have name, image and likeness rules going into effect, the NCAA approved a temporary policy designed to level the playing field amongst colleges. Under this new policy, every student-athlete, regardless of the state their institution is in, will be permitted to take advantage of opportunities pertaining to profit off of their name, image and likeness. 

The NCAA stated that pay-for-play conduct would continue to be prohibited, and all preexisting rules governing that will remain in effect. 

Chatter of the NCAA passing a rule like this has been prominent in recent weeks, with a large concern being how states without NIL laws would compete on the recruiting frontier with states that allowed their student-athletes to pursue NIL opportunities. States such as Ohio had jumped into action in recent days to pass NIL rules of their own. 

This interim rule will serve as the official guidance "until federal legislation or new NCAA rules are adopted."

This is a developing story. Check back here for more updates.