We share your enthusiasm about the selection of Mike Schoenfeld to lead Duke's public affairs and government relations ("Welcome Back, Mike," Feb. 14). He's a great choice, and we can't wait to join with him in telling Duke's stories in new ways.
Your editorial says one of his challenges will be to develop satellite facilities to reach out to reporters and others. Happily, Duke has on-campus television and radio studios that it has been using actively for years. Within the past two weeks, for instance, Duke experts have appeared on NBC Nightly News, Good Morning America, CNBC, ABC News, National Public Radio, the BBC and many other broadcast outlets.
The editorial also chides Duke Today for not serving the entire Duke community. Fair enough, but that was never the purpose of Duke Today, which was created especially for faculty and staff two years ago, along with the publications Working@Duke and This Month at Duke, the Primetime town hall meetings and other initiatives, several of which have received national awards. Susan Kauffman, the director of communications in the new Office of Undergraduate Education, is now leading a similar effort to improve communications for Duke students and she is eager to hear ideas and advice from your readers.
David Jarmul
Associate Vice President,
News and Communications
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