Dem Franchize Boyz

Established rulers of ATL's historic Poole Palace, Dem Franchize Boyz hope to extend their reign of the kingdom of laid-back crunk from beyond the dirty south with their sophomore LP On Top of Our Game. Known individually as Buddie, Jizzal Man, Parlae and Pimpin, DFB is credited with creating snap music, a slowly growing genre characterized by hyperactive flow, minimalist beats and lots of snaps and hand claps. Dem Franchize Boyz' 2004 southern smash "White Tees" paved the way for club fodder such as D4L's "Laffy Taffy." Our Game takes away the simple synthesizer and adds more complex, energetic beats on top of ultimately vapid lyrics. Dem Boyz incessantly rap about driving cars, hustling and an affinity for wearing white T-shirts. However, snap music has always been about having a good time. If you want to stimulate your mind, listen to Saigon or Common, but Dem Franchize Boyz will be waiting for you when it's time to get on the dance floor.